Who we are
Recovery Rocks is a project born out of grief. In 2020, our founder, Tamara Cella, lost one of her best friends to an overdose.
In 2009, Tamara and Hannah met at a concert and bonded over their love of live music. Over the course of their friendship, Hannah entered rehab several times, driven by an immense desire to change her life. By 2020, Hannah had been in recovery for several years and was a successful business owner. She had built The Mineral Crypt, an online and live-selling storefront specializing in crystals.
The Mineral Crypt remained in business until 2025, and when it finally closed its doors, Tamara needed to find a way to keep Hannah’s work and memory alive.
Recovery Rocks was formed as a way to merge the business Hannah built with a means to support other women in recovery, focusing on empowering them to achieve their goals—whether it be building a business or returning to school.
Contact us
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